2017 Digital Airport Index Latin America

2017 Digital Airport Index Latin America

2018 01 15 DO_LA 150

Only one out of 50 airports are using consistent color schemes across all channels. 

2018 01 15 DO_LA 44

44% of the airports provide their passengers with free and unlimited wifi.

 

2018 01 15 DO_LA 3

There are only two airports out of 50 with online shopping services and only 1 airport with online parking reservation/payment service. In total, this makes only 3% of all airports to provide electronic commerce services.

The comprehensive infographic below shows the results of the 2017 Latin America Digital Airport Index. El Dorado International Airport in Bogotá, Colombia is the top ranking airport with 5 points. Second place is taken by Rio de Janeiro–Galeão International Airport with 4 points. Third place is shared between 5 airports while two airports did not score any points.

Only one out of 50 airports is using consistent colour scheme across all channels. While 70% of all airports are using consistent terminology across all (social media) channels. Only 44% of the airports provide their passengers with free and unlimited wifi, which can now be seen as a commodity.

The Index compares and rates the digital customer journey on: connectivity, communication, consistency and commerce. Explanations of the criteria used to score the airports in these categories can be found below the infographic.

The data for this index was gathered in september and october of 2017, amongst the biggest 50 airports in annual pax in the IATA research region Latin America in 2016. A more detailed report about a region or specific airport can be requested using the form below.

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At Mijksenaar our focus is always on the end-user. Therefore all the criteria we use to measure the digital performance of airports have to do with the direct impact the digital technologies have on the passenger experience. A more detailed explanation of the criteria can be found in the personal handout.

Connectivity
The ability of the passenger to connect to the digital infrastructure at the airport.

Free, unlimited wifi
Do airports offer free, unlimited (in time) wifi?

Indoor positioning infrastructure
Does the airport provide an indoor location infrastructure 
             such as beacons?

Commerce
The possibility for passengers to buy airport services through their digital devices.

E-shopping
Can I purchase airport goods and services through my digital
             device?
E-parking
Does the airport offer the possibility to reserve, book and/or
             pay for a parking space via the internet?

Consistency
The level of consistency in aiprt naming and color usage in the presentation of information, across all media channels.

Color scheme
Is the visual identity consistent across channels?

Naming
Is the terminology consistent across channels?

 

Communication
The ability of the passenger and the airport to interact with eachother.

Interactive map or indoor navigation
Is an interactive map available on passengers’ personal
             device?

Significant social media engagement
Does the airport use social media effectively to reach out to
             visitors?

 

At Mijksenaar our focus is always on the end-user. Therefore all the criteria we use to measure the digital performance of airports have to do with the direct impact the digital technologies have on the passenger experience. A more detailed explanation of the criteria can be found in the personal handout.

Connectivity
The ability of the passenger to connect to the digital infrastructure at the airport.

Free, unlimited wifi
Do airports offer free,
             unlimited (in time) wifi?
Indoor positioning infrastructure
             Does the airport provide an
             indoor location infrastructure
                         such as beacons?

Commerce
The possibility for passengers to buy airport services through their digital devices.

E-shopping
             Can I purchase airport goods
             and services through my 
             digital device?
E-parking
             Does the airport offer the
                         possibility to reserve, book
                         and/or pay for parking space via the internet

Consistency
The level of consistency in airport naming and color usage in the presentation of information, across all media channels.

Color scheme
Is the visual identity consistent
             across channels?
Naming
Is the terminology consistent
             across channels?

Communication
The ability of the passenger and the airport to interact with eachother..

Interactive map or indoor navigation
             Is an interactive map available
             on passengers’ personal
             device?

Significant social media engagement
             Does the airport use social
                         media effectively to reach
                         out to visitors?

Request form

Fill in the form below to request a personal handout of a specific Digital Airport Index.