2017 Digital Airport Index North America

2017 Digital Airport Index North America

2018 01 15 DO_NA 28

28% of the airports offer indoor navigation through a personal device, a service that nowadays could be expected to be commonplace. 

2018 01 15 DO_NA 2

Only one of the airports offers e-shopping facilities. Offering this service helps the passenger make efficient use of their time, and increases the user experience.

2018 01 15 DO_NA 80

As much as 80% of airports use consistent usernames across their online platforms such as website, app and social media.

The comprehensive infographic below shows the results of the 2017 North America Digital Airport Index. Orlando international airport is the top ranking airport with 6 points. Second place is shared between 10 airports. All 50 airports show accessibility information for people with a disability on their website. A free internet connection seems to be a commodity, 66% of airports offer unlimited wifi in North-America. While only 1 of the airports offers e-shopping facilities. Offering this service helps the passenger make efficient use of their time, and increases the user experience.

The Index compares and rates the digital customer journey on: connectivity, communication, consistency and commerce. There is also a region specific criterium included in this edition of the index. Explanations of the criteria used to score the airports in these categories can be found below the infographic.

The data for this index was gathered in august of 2017, amongst the biggest 50 airports in annual pax in the IATA research region North America in 2016. A more detailed report about a region or specific airport can be requested using the form below.

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At Mijksenaar our focus is always on the end-user. Therefore all the criteria we use to measure the digital performance of airports have to do with the direct impact the digital technologies have on the passenger experience. A more detailed explanation of the criteria can be found in the personal handout.

Connectivity
The ability of the passenger to connect to the digital infrastructure at the airport.

Free, unlimited wifi
Do airports offer free, unlimited (in time) wifi?

Indoor positioning infrastructure
Does the airport provide an indoor location infrastructure
             such as beacons?

Commerce
The possibility for passengers to buy airport services through their digital devices.

E-shopping
Can I purchase airport goods and services through my digital
             device?
E-parking
Does the airport offer the possibility to reserve, book and/or
             pay for a parking space via the internet?

Consistency
The level of consistency in airport naming and color usage in the presentation of information, across all media channels.

Color scheme
Is the visual identity consistent across channels?

Naming
Is the terminology consistent across channels?

Commerce
The possibility for passengers to buy airport services through their digital devices.

E-shopping
Can I purchase airport goods and services through my digital
             device?
E-parking
Does the airport offer the possibility to reserve, book and/or
             pay for a parking space via the internet?

Region specific criterium
In this edition on the Digital Airport Index is a region criterium added. Since the mobile passport control app streamlines the passenger experience at the border control.

Does the airport support the use of the Mobile passport control app?
             If it is possible to use Mobile passport control app at the 
             airport, this airport scores a point.

At Mijksenaar our focus is always on the end-user. Therefore all the criteria we use to measure the digital performance of airports have to do with the direct impact the digital technologies have on the passenger experience. A more detailed explanation of the criteria can be found in the personal handout.

Connectivity
The ability of the passenger to connect to the digital infrastructure at the airport.

Free, unlimited wifi
Do airports offer free,
             unlimited (in time) wifi?
Indoor positioning infrastructure
             Does the airport provide an
             indoor location infrastructure
                         such as beacons?

Commerce
The possibility for passengers to buy airport services through their digital devices.

E-shopping
             Can I purchase airport goods
             and services through my 
             digital device?
E-parking
             Does the airport offer the
                         possibility to reserve, book
                         and/or pay for parking space via the internet

Consistency
The level of consistency in airport naming and color usage in the presentation of information, across all media channels.

Color scheme
Is the visual identity consistent
             across channels?
Naming
Is the terminology consistent
             across channels?

Communication
The ability of the passenger and the airport to interact with eachother..

Interactive map or indoor navigation
             Is an interactive map available
             on passengers’ personal
             device?

Significant social media engagement
             Does the airport use social
                         media effectively to reach
                         out to visitors? 

Region specific criterium
In this edition on the Digital Airport Index is a region criterium added. Since the mobile passport control app streamlines the passenger experience at the border control.

Does the airport support the use of the Mobile passport
             control app?
             If it is possible to use Mobile
             passport control app at the
                         airport, this airport scores a
                         point.

Request form

Fill in the form below to request a personal handout of a specific Digital Airport Index.